12. Role of Sales Force
12.1 Empowering Sales Force with Digital Technologies
Yakup DEMİR– Brisa Bridgestone Sabancı Chief Sales Officer
Brisa focuses on maximising its sales until 2016; leading to increases in stocks; making dealers complain, with sliding figures. Yakup Demir explains why they built a digital base in 2018 called “Genba Room” & how they empowered their sales force by identifying problems, improving processes & making Brisa brand stronger through data analytics.
In Q&A, increased productivity of sales force via digital technologies is discussed.