3. Competitive Advantage
3.2 Digital Transformation with Artificial Intelligence
Tekin GULSEN - Brisa CIO
Tekin Gulsen talks about how they, as tyre market leader in Turkey, have integrated AI into their work processes in 2018 as part of company’s digital transformation; with various examples of RPA (Robotic Process Automation), chatbot and OCR used. In the case we learn how a company can sustain its competitive advantage with the help of AI.
In the Q&A, why market leaders need to integrate RPA into their company strategies and how they can stay competitive by integrating AI are covered.