2. The Market and its Players
2.1 Market Diversification
Selim Şiper - İpragaz PLC Man. Dir. (1999-2017)
The LPG sector in Turkey faced serious market shrinkage in 2001 due to economic crisis and natural gas becoming widespread in the country. İpragaz PLC Managing Director Selim Şiper (1999-2017) explains how they dealt with this problem and how they engaged in successful market diversification as a counter activity.
In the Q&A, the specifics of being a player in the market and alternative market entry strategies are explained with the help of Ansoff and BCG matrixes, discussing the subject with the İpragaz example.